Why Responsive Web Design Matters

25 May 2017

Some of your clients might asked you "why do we need responsive design?", "what is responsive design?" or maybe "will it affect my website in a certain way?". Here we are to discuss what and why we need responsive web design.

What is Responsive Web Design?

We can quote the definition from Smashing Magazine:

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.

The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

The mobile usage been skyrocketing

Do you remember accessing the internet in your late 90's? It was very limited because internet access was expensive. You paid for dialup connection which worth lots of money back then. There was no other device to access them except for dekstop computer. Back then, Internet was luxury. After Tim Berners-Lee made the World Wide Web available for public, the internet grows rapidly.

Now it becomes a primary part of everyone's life. The combination of low-cost smartphones and fast internet from top providers, makes internet easier and cheaper to access by anyone. Global Digital report stated some facts, quoted from We are social that:

  • More than half the world now uses a smartphone;
  • Almost two-thirds of the world’s population now has a mobile phone;
  • More than half of the world’s web traffic now comes from mobile phones;
  • More than half of all mobile connections around the world are now ‘broadband’;
  • More than one in five of the world’s population shopped online in the past 30 days.

Easy to use for your customers

Websites with responsive design respond to all devices' screen size, platform and orientation. The user will be able to easily view and navigate around your website on any devices they owned. According to the Google's Think Insights, mobile users who land on your website and become irritated or can’t find the information they need will promptly leave your site in search of what they are looking for. However, if user has a good experience on your site, they are more likely to buy your products or services.

Good for your SEO

From the search engine itself declared that Google prefers responsive web design over mobile templates (the one with Having one single URL makes it easier for Google to crawl your site and it reduces on-Page SEO errors. Therefore, responsive sites mostly perform better for SEO, plus they're cheaper and easier to mantain!

Great for Business

Online shopping is the new trend. Here's some new awesome fact from Google's Think Insights: 69% of smartphone owners turn to mobile search first in a moment of need. Mostly all of buyers now goes online - even when they're in the department store for shopping. Most likely, the will search if they're getting the best offer online. 


Responsive website has become a necessity. Implementing a responsive design to your site will provide an awesome user experience for your customer. They can now browse your products easily. Overall, It's a win-win for your customer and your business! 

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